Micro Circuit OEM Contractor
Metrigraphics engaged Denison Design Group to help establish Metrigraphics, LLC as a separate entity from their former corporate parent company DRC. Since the name had value, the identity as a separate corporation had to be made clear the market.
In addition to creating a new logo and a new visual brand identity, DDG developed a new market-focused strategy instead of the previous information dispersion strategy.
This new strategy and visual identity were established into new trade ads, a new website and trade shows. The navigation architecture of the website allows both an information/technology based exploration as well as a market focused approach.