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Micro Circuit OEM Contractor

Metrigraphics engaged Denison Design Group to help establish Metrigraphics, LLC as a separate entity from their former corporate parent company DRC. Since the name had value, the identity as a separate corporation had to be made clear the market.

In addition to creating a new logo and a new visual brand identity, DDG developed a new market-focused strategy instead of the previous information dispersion strategy.

This new strategy and visual identity were established into new trade ads, a new website and trade shows. The navigation architecture of the website allows both an information/technology based exploration as well as a market focused approach.

New Brand Identity

The Denison Design Group team designed a new logo that created a strong identity for the new brand. DDG used the elements of the new logo to create series of new ads, tradeshow booth and collateral that set Metrigraphics as a strong new company.

The graphic element to the left of the name serves several purposes. The image looks like an “M”, yet the point of the blue triangle touches the baseline with an image of precision. The shape provides flexibility in use as a graphic branding element. Since Metrigraphics is a long name, breaking up the name by color not only makes it easier to read, but also emphasizes correct spelling.

Full Page Ads

The new ad campaign strategy DDG developed is market-focused. The new series of ads targeted each market, with focus on the major markets which are medical devices, photonics and defense. The theme of the headline centers on the fact that using micro circuits in the 5 to 50 micron range is new and is opening up potential for innovation in the micro device world. The aerospace ad addresses the proprietary confidentiality and security that Metrigraphics works with for their clients.

Half Page Ad

The new ad campaign strategy DDG developed is market-focused. The new series of ads targeted each market, with focus on the major markets which are medical devices, photonics and defense. The theme of the headline centers on the fact that using micro circuits in the 5 to 50 micron range is new and is opening up potential for innovation in the micro device world. The aerospace ad addresses the proprietary confidentiality and security that Metrigraphics works with for their clients.

New Website Design

The new design strategically allows a prospect to enter and explore the website from either the new market-based marketing strategy, or from a technology-based focus. At which point, the prospect can explore the variety of capabilities of Metrigraphics. The brand elements follow both the ads and the tradeshow design. Within the first six months, we had several months of ads, new trade shows and the new website was up. The leads increased dramatically.

View site at www.metrigraphicsllc.com

Printed Collateral

As the response to the new ads and the new web grew, the new leads were followed up with targeted collateral. DDG designed an upper level brochure for each major market, to be accompanied with product and technology sheets appropriate for each market. This completed the initial lead generation and followup to create a successful feedback loop for prospects.

Versatile Trade Show Booth

The booth for Metrigraphics offered a unique versatility in booth design. Because Metrigraphics often goes to shows in different markets back to back, there is not enough time to send a separate booth to different shows. We created a booth that had one interchangeable panel for each of the two major markets. Then Metrigraphics could send the send the same booth hardware and graphics to the next show and be ready for the new market.

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