AVS::AVS
Bruker::Bruker
Metrigraphics::Metrigraphics
Concordant::Concordant
CTDS::CTDS
DPS::DPS
MDT::MDT
Niton::Niton
Elmore Patent Law Group::Elmore Patent Law Group
KMC::KMC
Enginasion::Enginasion
OTI::OTI
MDG Boston::MDG Boston
Perkin Elmer::Perkin Elmer
Excelitas::Excelitas
Metrigraphics::Metrigraphics
Bruker::Bruker
Concordant::Concordant
DPS::DPS
Elmore Patent Law Group::Elmore Patent Law Group
KMC::KMC
Enginasion::Enginasion
OTI::OTI
MDT::MDT
AVS::AVS
Perkin Elmer::Perkin Elmer
MDG Boston::MDG Boston
CTDS::CTDS
Niton::Niton
Excelitas::Excelitas

MDG Boston

MDG Boston had been known as the Medical Development Group for about nine years. The board decided a new image was necessary for growth. They used a crowd-source on-line design company to build a new logo. As that process was nearing completion, the president of MDG realized they needed a profession to implement this new brand.

The board of directors new they had to build a new brand in order to position the organization for growth. They engaged Denison Design Group to build the new brand.  All the visual communication material needed a new brand identity.

It's crucial at this stage of rebranding, especially in a non-profit organization, to be consistent to create the brand of a unique organization in this space. Examples of the rebranding are in the slides below.

 

MDG Brand Development

Starting with completing the details of color and position of the elements, we created a set of logos files for distribution along with a basic brand guideline, describing proper logo use, fonts and primary colors. The new website was being developed by a separate team simultaneously. This brand guidance helped set the brand on the web from the start.

Even though the web and some other efforts were being performed by other teams in the organization, anything visual that was seen by anyone had to present a consistent brand image. The brand guidelines provided that guidance.

Forum Preshow Flyers and Meeting Handouts

The pre-forum flyers quickly became a useful too in promoting events. Co-champions use them to promote forums to prospective attendees as well as add credibility to the program when soliciting event sponsorship. The pdf's of the flyers can be distributed electronically. The two page flyers are then turned into 4 page handouts at the meeting. the extra two pages list all the premium and annual sponsors, organization leaders, upcoming events, and monthly reports of member registration.

The previous handout had similar content but was laid out graphically in a way that was difficult to read, expecially while listening to a presenter. An observation from the back of the room - people were skimming the bios of each presenter as they spoke.

DDG prints on-demand all the printed material for the meetings.

Powerpoint

There is a powerpoint loop running at the networking portion at the beginning of each Forum that shows the sponsors intermixed with information about the current evening presentation as well as upcoming events.

The previous design was very busy and the colored background was distracting from the content. The goal of the new template was to be clean. White made it easier to import the various sponsor logos that were provided as jpgs with a white box around them. The logo was moved to the bottom to emphasize the slide content, not the logo. The gradiation bar to the logo made it brand consistent with other material, such as name tags.

Video Promotions

Click to view Single Forum Video Sample

Click to view Organization Promotion Video

The Promotional Video for the Forum is a useful markting tool. It gets distributed in weekly emails to approximately 7500 names and resides on the MDG website on to page of information about the upcoming Forum.

The purpose is for one of the panelists to bring a one minute perspective on the value of the panel to the subject.

The Organization Promotion video is on the website and provides prospective members an overview from the president of MDG to the goals, mission, and member benefits.

 

Help Customers Remember Who You Are

An overview brochure of the organization is a useful tool for the membership committee to convert new attendees into members. People typically remember only about 10% of what they hear. A well crafted brochure will help people remember which 10% they will remember.

The brochure is a verbal description of the mission and philosophy of MDG, including the yearly Forum schedule, member benefits and promotes all the sponsors who are vital to the organization.

The photos were chosen to depict typical meetings. Each organization like this has a differnt feel and size to their meetings. These photos show the difersity of networking opportunities as well as the presentation styles.

 

Signage

Signage tells people something they want to know - quickly!

They want to read your sign to know something. Show them who you are with consistent presentation of the brand!

Anyplace the logo can occur is an opportunity to strenthen the brand. From name tags to hall way signs to display graphics - all are equally important. Placing a logo near a speaker ensures recognition of the organization through any PR photos.

Frontpage Slideshow | Copyright © 2006-2014 JoomlaWorks Ltd.