MDG Boston had been known as the Medical Development Group for about nine years. The board decided a new image was necessary for growth. They used a crowd-source on-line design company to build a new logo. As that process was nearing completion, the president of MDG realized they needed a profession to implement this new brand.
The board of directors new they had to build a new brand in order to position the organization for growth. They engaged Denison Design Group to build the new brand. All the visual communication material needed a new brand identity.
It's crucial at this stage of rebranding, especially in a non-profit organization, to be consistent to create the brand of a unique organization in this space. Examples of the rebranding are in the slides below.