OEM Lighting Solutions Provider
Excelitas Technologies engaged DDG to create a new identity when the $300 million global division was spun off from PerkinElmer. From the time the name was chosen, the DDG team had only a few weeks to develop a new identity before the announcement was made to the public.
All existing material was successfully rebranded in a tight 90 day window for Phase I of the transition. This included all correspondence, building signage, product id, trade show graphics, trade journal ads, over 400 pieces of collateral, from upper level brochures to data sheets, and a comprehensive guideline for using and implementing the brand use.