Multiple Vertical Markets

This series of brochures is successful in finding new ways to adhere to previously established corporate standards while accomplishing new message objectives. Although cover styles work to unify the KMS brand image, the inside layout is flexible to match various audience targets.

For example, the municipal and industrial water markets offer the same equipment, but the industrial water brochure is a much more technical presentation of the content than the municipal brochure, which is targeting less technical municipal managers. The wine filtration brochure is very open and sophisticated and targeted to vineyard owners, and the Dairy brochure discusses the membrane-based options of separating whey products from other milk products in large dairy operations.

Trade Journal Ads

DDG designs ads specifically to target the appropriate decision makers, such as the design engineer, the project manager or engineering consultant. Many trade journals report that a large percentage of decision makers still get their information from paper sources. The ad on the left emphasized the use of membrane filtration to clarify the wine. The ad on the right emphasizes the energy savings in using KMS’s MBR modules in wastewater treatment.
One of KMS’s trade journal’s surveys prove DDG ads are getting results:
"74% read more than half the KMS ad"
Award to KMS for "Highest Reader Response Rate"

Asian Trade Show Presense

Booth designs from DDG integrate both a clear message and strong graphics to successfully drive decision makers to meet with KMS reps at the booth, generating qualified leads. This booth is designed for Singapore Water Week, an extremely important forum for the Asian markets. 

The open flow architecture is inviting to walk around the products on display. The self-standing kiosks highlight key features and benefits while also displaying a video on the product. The tower provides a comfortable yet well branded counter area for meetings and more casual discussions with prospective customers.

Systems Solutions Posters

Denison Design Group designs and produces posters that KMS uses around its facilities to inform employees about the greater picture of working for the company and how what they do fits into the total solution. Depending on how we create the mix between graphic and headline, the sum total of the posters hanging on walls around the site helps create the unity of the Brand Voice throughout the company.