Rebranding

Many start ups with budget constraints put together a logo on their own that is a fair representation of a concept but lacks the professionalism required for their industry. Maintaining the intent of this concept, DDG created a logo that was a stronger representation of the solid reliable brand the company is building. DDG moved away from a more traditional color palette to introduce a palette that represented fresh positive growth with bolder colors. Bar graphs as a visual help rapid brand and industry recognition.

The palette and graphic together represent a solid company with forward moving growth, which became part of the branding elements in successive materials.

Rebranding

Many start ups with budget constraints put together a logo on their own that is a fair representation of a concept but lacks the professionalism required for their industry. Maintaining the intent of this concept, DDG created a logo that was a stronger representation of the solid reliable brand the company is building. DDG moved away from a more traditional color palette to introduce a palette that represented fresh positive growth with bolder colors. Bar graphs as a visual help rapid brand and industry recognition.

The palette and graphic together represent a solid company with forward moving growth, which became part of the branding elements in successive materials.

Capability Sheets

The importance of accurate data management in today's clinical trials cannot be understated. DDG positioned CTDS as a valuable resource for accurate and reliable data management through a combination of targeted capability sheets and companion case studies to differentiate the core strength and experience of CTDS. As a marketing package to successfully brand the startup company, CTDS emphasized the experience of the principals to enhance market credibility. 

Web Design

The new website for CTDS reinforces the brand style and content of the hand-out sheets, while providing a more in-depth experience for the prospect to develop confidence in CTDS. The site provides a resource for upcoming and recent conferences as well as key highlights on enhanced capabilities. Prospective clients that met the principals at a conference can explore the website and gain the confidence they need to make the decision to work with CTDS.

Conference Banners

To help CTDS stand out from their competitors, DDG created a pair of fabric banners to use instead of a typical table display, which increases the presence and importance of CTDS. Trade conferences in this industry typically have a small number of exhibitors in a table top display format in the lobby of the conference. CTDS attracted a great number of prospective new leads by establishing a strong and credible presence while set up next to the larger, more established companies who used the supplied tables.