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C-Level Medical Decision Makers

To reach C-level executives, Denison Design Group developed a strong marketing position for Concordant, an IT and security company who serves the medical market. Concordant’s prior contacts had usually been technical IT personnel, but key decision makers are typically CIO or CEO of medical service groups.

Denison Design Group stepped up the marketing material with a clear hierarchy of material and more concise message that was less technical in order to successfully reach C-Level decision makers.

Medical IT Services

To establish credibility with C-level decision-makers, Concordant looked to DDG’s experience with communication to the right level within each market. Denison Design Group restructured the Concordant marketing approach to engage executives on their level with clear, easy-to-read capability sheets. By matching the appropriate capability of Concordant’s strengths of security and reliability within the healthcare industry with specific customer, Concordant was able to create unique presentations targeted to key executives.

Case Studies

As part of the sales process, DDG crafted case studies to show examples of Concordant benefits that are provided to each client and made Concordant IT and Security Service to medical organizations successful. The relevant case study from a series could be packaged with appropriate capabilities sheets to demonstrate both capability and experience that were specific to each prospective executive.

Conference Banners

To build Concordant brand awareness and qualified leads Denison Design Group designed three dramatic fabric banners to be used at medical conferences that they sponsor in the growing field of IT security for the medical field. The banners effectively targeted executives to give a quick summary defining the company and benefits provided to medical groups or institutions, while being cost-effectively efficient for the variety of settings where they could be used.

Concord Care Logo

Denison Design Group created a dynamic new product logo for Concordant’s new and innovative product offering, ConcordantCARE. Introducing a similar, but updated design style for the ConcordantCare literature made it helped it to fit within the Concordant brand package while getting attention with a fresh, updated look.

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