C-Level Medical Decision Makers
To reach C-level executives, Denison Design Group developed a strong marketing position for Concordant, an IT and security company who serves the medical market. Concordant’s prior contacts had usually been technical IT personnel, but key decision makers are typically CIO or CEO of medical service groups.
Denison Design Group stepped up the marketing material with a clear hierarchy of material and more concise message that was less technical in order to successfully reach C-Level decision makers.