Happiness. Yoga. What could be an easier logo. That’s what successful logo design does. It makes the end result look like it was easy. Like there was no other way you would do it.

How many yoga studios have “typical” yoga logos. By incorporating the “Y” into a gesture of relaxed excitement, one feels by looking at this logo that they will have a great experience at this yoga studio.

The color generates a positive feeling of success. The type in the word yoga is fun. The bubbles above the graphic indicate a lightness achieved through yoga. The two letters in the words below tie those words to the logo, as opposed to an abstract tag line.

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