Concordant needed to productize one of their services and brand it with a new logo.

The service created an interactive link between medical services and patients. The red and blue are often used as medical colors. The large blue “C” connects the patients, represented by the red dots, through Concordant, which is also cross linked across the circle at the “co”.

The variation in blue at the “co” helps to signify all the interaction that takes place through this service.

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