Denison Design Group Logo Development
As the visual representation of your company, the your logo design should reflect not only who you want to be but how you would like your market to perceive you.
A logo that is designed out of the context of business strategy is simply a nice looking graphic. Crowd sourcing and other methods of creating a logo that are not integrated into the business strategy might generate a nice looking graphic, but what message is it sending to your market?
Denison Design Group starts the process of developing a logo with a comprehensive business strategy questionnaire. The participation of the top decision makers in the company is vital to this initial phase. Following this discussion, we will generate a creative brief that will verbally make sure that the designer staff and the client are working in the same direction, ie a blueprint for design.
Our design staff will then start the visual brainstorming process to generate a variety of directions. This process takes some time to allow the creative brain to process ideas and build on them. As the process moves toward a cohesive direction, the client review will include several directions. This allows the client to be an active participant in the creative process to develop an image that truly reflects the image desired by the decision makers.
Please click on a logo in the above slider bar to better understand our development process for each logo.