Insights
Push Your Trade Shows for More Business
Turn prospects into customers with pre-show push marketing. Simply posting your presence on your website is not enough. Push marketing can include email, enewsletters, post card, or letters, phone calls, Twitter, etc. Preshow contact is extremely productive.
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Strategic Web Design Grows Your Business
Strategic integration of your website with other marketing materials is now critical to present an integrated brand message. Understanding how this relationship fits into your business strategy will enable you to use the web more effectively to grow your business.
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Professional Graphic Design Improves ROI
What value do you place on your graphic design? “Return on sales are 23% higher than average when companies value design.” (The Strategic Designer).
There’s more to design than looking “nice.” A skilled professional graphic designer engages a viewer, leading eyeflow through a message with careful application of the science and psychology that sells.
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You Have 2.3 Seconds to Get
Attention at a Trade Show!
Get prospective customers to stop and talk
by creating a clear and compelling booth design.
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Does Anyone Print Anymore?
“I don't need printed materials
if everyone goes to the web, right?”
Although we scan web materials to narrow down interest, executives still evaluate information to make decisions by comparing printed materials.
Your printed materials become your voice
in the decision making process.
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Have You Considered Your Brand Voice?
Now there’s a term that’s getting thrown about loosely these days.
What does it mean to you and for you?
Many people think of a brand as a logo. Some treat it more like an identification stamp. But putting the Coke logo on any other cola does not make it a Coke. You should know what kind of car you are buying even without
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Are Trade Shows Worth the Spend?
We’ve all heard these comments: “Trade shows are a dying medium.” “People only get their information from the web now.” “I don’t bother with trade shows anymore because attendance is down.” Are they true?
The trade show environment, just as every other medium, has changed. Trade shows are still the marketplace for business. It’s where people meet face to face. It’s where people actually have discussions instead of email threads. It’s where potential clients can actually touch a product, see how big it really is, or how small it really is.
So what’s different?
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