Handheld Detector Manufacturer
Niton reached out to Denison Design Group because tradeshows were getting very low booth traffic. Most of the people who stopped to talk started with the question “What do you do?” Niton manufacturers a handheld detector for various metallurgy applications.
We met with top sales managers and product managers to understand what customers were really looking for in their product. In other words, not “What does your product do?” but “What does your product do for me?”
