AVS::AVS
Bruker::Bruker
Metrigraphics::Metrigraphics
Concordant::Concordant
CTDS::CTDS
DPS::DPS
MDT::MDT
Niton::Niton
Elmore Patent Law Group::Elmore Patent Law Group
KMC::KMC
Enginasion::Enginasion
OTI::OTI
MDG Boston::MDG Boston
Perkin Elmer::Perkin Elmer
Excelitas::Excelitas
Metrigraphics::Metrigraphics
Bruker::Bruker
Concordant::Concordant
DPS::DPS
Elmore Patent Law Group::Elmore Patent Law Group
KMC::KMC
Enginasion::Enginasion
OTI::OTI
MDT::MDT
AVS::AVS
Perkin Elmer::Perkin Elmer
MDG Boston::MDG Boston
CTDS::CTDS
Niton::Niton
Excelitas::Excelitas

Pharmaceutical Equipment Manufacturer

DECCO engaged Denison Design Group to create a new logo and identity for a new division, DPS.  The comprehensive brand identity established a strong market position for the new entity, including distinctive stationary, equipment ID, a capabilities brochure, a new interactive website, PPT templates. The power of releasing the total new brand identity in multiple media simultaneously positioned DPS as a strong force in the industry.

ID Package

ID Package

To embody ideals of strength and reliability for DECCO’s a new division, DPS, Denison Design Group designed a bold, distinctive logo and brand id. Confident, clean lines unified the logo treatment to effectively connect the DPS brand with high quality manufacturing demanded by the pharmaceutical industry. The powerful new look made a big impact immediately.

 

Direct Mail Campaign

Direct Mail Campaign

DDG developed an engaging direct mail campaign to announce the new division name, DPS. The campaign included several mailings, the first announcing the new company followed by preshow mailers for tradeshows.
The DDG team worked with DPS to strategically position the new company with a targeted message to clarify a market position. The launch of the DPS brand resulted in rapid credibility of the new division and new qualified leads. 

Capability Brochure

Capability Brochure

To convey DPS's extreme high quality of workmanship in the demanding pharmaceutical equipment market to design engineers, DDG designed a dynamic capability brochure. Minimal copy and an abundance of equipment photos emphasize the quality of workmanship and the variety of technologies that design engineers need to see. The goal of the brochure was to direct prospects to explore the engaging new DPS website for more details.

Website Design

Website Design

DDG developed a distinctive new website to demonstrate the versatility of DPS’s engineering staff and the quality of workmanship, while meeting the challenge of keeping customers identities confidential. The strength and consistency of the new brand is reinforced throughout the design.

The website is designed to be an interactive experience. It is elegant and professional with many layers of equipment photos and descriptions in various layers of each page with a wealth of information to be explored in a variety of ways.

Click here to view website.

Trade Conference Banners

Trade Conference Banners

Making an impact at important trade shows is key to business development in the pharmaceutical equipment industry. The DDG team surpassed client expectations of developing a brand presence for this new division of a company who had been in the industry for many years. For cost-effective multiple use, versatile banners were designed to be used separately or together, on either floor height or tabletop height.
Both customers and vendors recognized the strength of the DPS brand from the very first trade show.

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