Contract Manufacturing Medical Instruments

Elmore Patent Law Group::Elmore Patent Law Group

Engineering and Design for Medical Instrumentation

KMC Systems engaged Denison design Group to develop and implement a comprehensive rebranding and strategic marketing plan in partnership with the Business Develop Manager. As a separate division within the parent corporation, Elbit America, KMC had created a new logo several years before but hadn't developed a brand with it.

Beginning with the custom Strategic Priority Plan that DDG developed for KMC, potential marketing projects were identified and assigned time and fiscal budgets. We could then assign priorities for execution over a period of time based on return on investment and the best potential growth for the business.

KMC Systems provides design, engineering and manufacturing services for medical and biotechnology instrumentation.

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Existing commitments to ad placements determined the first priority. Text heavy and with minimal branding, the previous ads were not getting response or recognition.

With rapid turnarounds, DDG created a dramatic new look to emphasize the new KMC 360 brand, designed with minimal copy and effective eyeflow, and developed a new headline, which has become the theme for several subsequent projects.

DDG worked with KMC to design a hierarchy of corporate literature within a structure for developing ongoing printed pieces. As the library evolves, KMC’s web will reflect this new structure. Starting with a concise comprehensive summary of the capabilities of KMC Systems, the corporate capability overview brochure sets the framework for subsequent pieces.

Making the right impression of quality and capability for prospective decision makers can be critical to closing the opportunity. With custom on-site digital printing, DDG can keep the numbers of printed pieces small, responsive, and tailored for the small target audiences that are appropriate for the KMC scale of large custom projects, so the investment in design receives a high return on investment.

As communication mediums have become more diverse, video is increasingly adding value to businesses. DDG developed and produced two 4 minute videos for KMC’s biggest trade show of the year. One highlighting their Off-the-Shelf Technologies used in Rapid Product Development (click to see video). The second one describing the efficiency of their Lean Manufacturing Procedures.

The primary goal was to provide impact at the trade show booth, focusing on the message and the brand. For ongoing return on investment, the sales staff take these videos on their tablets for video sales presentations, as well as using them in video blogs on the web, imbedded in Powerpoint presentations, and distributed through YouTube channels.

KMC needed a fast solution to add 10 feet of backwall to an existing booth space. DDG designed three new pull up banners to coordinate with the existing booth, adding visual impact without stretching too far from the original booth concept.

Minimal copy emphasizes key points that were demonstrated by two demo units in front of these booth panels, highlighting KMC’s Off-The-Shelf technology that is utilized for Rapid Product Development.

KMC required an upgrade to a PowerPoint template to target the engineers and designers of medical instruments, while retaining its identity within the Elbit parent corporation. This custom presentation template is clean and readable for technical information, yet reinforces the KMC brand.

DDG created this new template, which allows the authors to generate content within the design parameters easily. When used for higher level presentations, DDG can easily complete the presentation with profession animations and transitions that are clean and non-distracting, yet provide maximum impact. Following the first use of this template, participants remarked at how easy it was to understand and follow the points discussed.