Industrial Rebranding
AVS engaged Denison Design Group to create a strategy for rebranding and repositioning with the goal of attracting new customers in the specialized field of engineering unique large vacuum industrial furnaces.
Denison Design Group worked with AVS to hone in on the company’s niche in the market. We developed a catchy tagline that was effective in emphasizing the AVS strengths to the right audience.
Visual brand elements were highlighted and carried throughout, from the logo, to web, booth, advertising and print materials, all to reinforce the brand strengths.