Engineering Specialist
Enginasion is a unique engineering firm specializing in problem solving difficult challenges for other engineers. The challenge in developing a marketing program is their potential client base covers a range of verticle markets.
We began by creating a series of enewsletters, each focusing on a case study of a solution in different vertical markets. The observation was that about a third of the open rates were the same people and about two thirds were from the vertical market being discussed.