Web Development

Enginasion is a unique engineering firm specializing in solving difficult challenges for other engineers. Their strength is looking at the situation from an outside perspective and analyzing the problem, not the symptoms. The challenge in developing a marketing program is their potential client base covers a range of vertical markets.

The website structure reflects that difference in client base and prospects by offering the choice to explore Enginasion's potential from either a market perspective or their amazing capabilities and process. click to view Engination Website

eNewsletters

We began by creating a series of eNewsletters, each focusing on a case study of a solution in different vertical markets. The observation was that about a third of the open rates were the same people and about two thirds were from the vertical market being discussed.

The observation was that a third of the database wanted to keep up with whatever Enginasion was working on and the rest were only interested if they were discussing a project the a particular field. This gave us the direction for the structure of the website.

Printed Material

While the web is a powerful resource for doing research, when talking to prospects at a trade show or conference, printed material is an important tool in the marketing bag. People only remember 10% of what they hear. A professionally designed printed document will provide a framework for discussion at the time and help the prospect remember the important information that you want them to remember. This can be taken back to the company to discuss with colleagues and review the web for further information.