Nashoba Real Estate is a regional real estate firm targeting local buyers and sellers. Nashoba means “the hill that shakes” or “between the waters”. That would be an easy target for clip-art. However, the creative brief also stated the logo must elicit strong, polished, and experienced.

As a more sophisticated approach Denison Design Group created a curved line that indicates the hills of the region while acting as an underline between the word “Nashoba” and “Real Estate”. The word Nashoba is a bold logo type with the emphasis on the “N”. The letters subtly follow the curve enough to be noticed but not overdone.

The typical color of red used by other real estate companies is more of a “fire engine” red. We chose a more sophisticated darker red.

The primary goal of the logo is to stand out on the signage. The words “Real Estate” are treated as all caps, smaller and black to get attention without overwhelming the main name.

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