Our Strategic Priority PlanTM is a unique process to help you create an effective marketing strategy. It only works for companies who are committed to growth. You will need to invest in your growth. Our goal is to help you invest in the right priority at the right time to optimize your marketing budget. As the economy is turning back to a positive direction, marketing is the communication tool with your customers that will keep you on the leading edge of the economic wave.
Understanding your business is our first step. At DDG, we have been specializing in Business to Business technology companies for over 25 years. We understand your market. Not only do we understand your market, we understand who the entry points are and who the decision makers are. Developing an integrated strategic approach to your company’s business challenges is our strength.
Effective marketing tools are communication tools that have a singular clear message, a design that functions to attract the reader, then guide the eye through the information, and a clear goal of the piece. Instead of focusing first on design, we start working with you to develop a plan to create the right communication tools to grow your business.
It’s our job to help you align your goals of a project to the development of the project. Corporate capability brochures are not the place for product specs. Data sheets are not the place for case studies. Is the goal for your website to position yourself as a solutions provider, or to sell online products? Are you handing material to a final decision maker as a leave behind or are you leaving a document with your contact who will review it with the decision maker without you. You can only evaluate the success of the project based on the goal of the project.
We look at your marketing and brand development strategy to solve problems you may not know you have. Integrating your brand elements consistently throughout all your marketing material is essential. Creating a brand voice is essential to creating a consistent communication dialog with your market. Understanding and following the process keeps everyone focused on the same goal.
Our clients stay with us because they can count on us for both an efficient and a fresh response to help identify and achieve marketing goals. We’re small enough to treat you personally, large enough for the global solutions mindset you expect. Add the DDG skill set to your marketing team seamlessly, including strategic marketing, brand management, extraordinarily perceptive and effective designers in print, web, trade shows, electronic and new emerging technologies.